Psst!...Have you Heard the Buzz?
How To Establish Trust By Submitting Articles
You might have seen suggestions from online marketing experts that ezine advertisements are the most effective forms of advertising and marketing. You may even have heard that Google AdWords along with other pay per click advertising methods work fairly well. However in relation to marketing your website, article submission trumps newsletter ads and Google AdWords .
The main advantage of article submission is trust. Suppose you sign up for a newsletter in the form of an email publication. You have simply sat down at the computer, java at hand, to read your email. There inside your mailbox is a copy of one of your best ezines, the only one you read each and every time.
Article submission beats ezine ads as well as Google AdWords because you establish a connection and develop trust with your audience. You are clearly the expert. All things considered, you wrote the article. And the website owner or ezine publisher probably would not have posted the article if they did not believe you understood what you were talking about, correct?
Unless you establish a connection quickly, it can be hard to conquer peoples’ natural resistance to a sales pitch. In direct sales, you accomplish that through chatting just a little with folks before beginning your sales presentation. They become familiar with you as a person, and their level of resistance is reduced.
A lot of people cannot do sales simply because they continue to be the “adversary,” the terrible sales rep who wants to sell them something. Let’s be honest, many people tend to dislike sales people!
Nevertheless, image if you could warm up to people very easily, and not just a few folks, but thousands of people. Imagine if rather than marketing them something, you could teach them about something that can fix a problem and be of great benefit in their mind. That is completely different, don’t you think?
Article submission enables you to do precisely that, and on an enormous scale. If you post several articles with article submission sites and article directories, many will be published on web sites and in ezines around the Internet. People will read your articles and warm up to you. Solve their problems and they’ll want more.
It’s hard to accomplish that with Google AdWords. You only have three lines and a few words to build interest and trust and to get the click. It’s also hard to achieve that with ezine ads. Even with solo ezine ads, everyone knows they are advertisements.
Article submission is the secret. Writing articles and submitting them is relatively easy. Just write very helpful articles on your topic and link to your web site. Through article submission you will build your reputation. Through article submission you will gain trust. And through article submission you will get visitors to your web site that already like you, value your advice, and want to know more about what you can do to help them.
That’s already an incredible benefit, but it gets even better. Article submission is usually free, or low cost if you use an article submission service. Ezine ads and Google AdWords can be very expensive, and it is unlikely you could ever get traffic coming to your site as open to listening to you and trusting you as they will be from an article submission.
