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Affiliate Marketing Secrets
Winning Affiliate Marketing Strategies
Affiliate marketing is by far the fastest way to get started earning a living online. What “affiliate marketing” means is that you just refer visitors to someone else’s website, they make the sale and deliver the product, and you get a percentage of the sale price as your commission, which for digital products can be 50% of more.
These are some of the benefits
- You can start instantly with no up-front costs and no need to create a product, set up a website and sales page, design the website, develop marketing materials, or set up the ordering, billing & delivery system.
- There’s zero time investment on your part because you don’t have to do the customer support or deal with billing or technical issues.
- There’s no risk for you, because the product owner has already made sure the product sells. So if you send visitors you will get paid.
Looking at these benefits, it’s clear that affiliate marketing is the way to go!
OK, but it’s not all rosy…
Once you send your visitors to the product sales page, they are gone forever. Most of them will not buy on their first visit, which means you’re losing over 90% of the traffic right off the top. And of the 10% or less that do buy, the product owner will be able to sell to them again, but you will not.
How can you avoid this pitfall?
Simply put, you need to capture the name and email of your visitors *before* sending them to the product sales page. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you’re really on top of your game, you’ll then send to a content mini-site in between.
Here’s why you want to implement these affiliate marketing strategies:
- By building your own list, you’re creating a renewable resource that you can tap again and again for instant profits.
- By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they’re much more likely to buy.
In order to set a system like this up, you will need the following affiliate marketing tools:
- A squeeze page, and even better a Video squeeze page.
- One or more content-rich “warm up” pages
- A multi-part email series with at least 5 emails in it
Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.
The content pages provide valuable information for your visitors and make them more receptive to the sales message that you’ll link to from inside the content. And at the same time, the email series begins following up with them to get them back to the sales page, in case they don’t buy on the first visit.
All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.
If you don’t have the time or expertise to set it all up yourself, you can use something like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). The benefit is that it’s much less expensive then you could do it yourself, and it’s instantly set up. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.
The other route you can take is to hire people on Elance to create and implement the various aspects for you. Either way, it’s an important step that you need to take if you’re going to be serious about your affiliate marketing.
