Psst!...Have you Heard the Buzz?
Do You Have The Right Voice Talent For Your Project?
When it’s time to find the perfect voice talent for your telecasting promo, it is just as important to have a well written script as it is to have a great voice talent to deliver your message. Keep in mind that the voice talent does not need to be an expert on what they are reading , the just have to use the correct inflection and emphasis throughout the script. As long as the script is written decently , a professional voice talent will be able to sound knowledgeable and believable during the promo.
Instead of rushing out to find an expert in your industry to read your script, instead think about the message you are trying to portray with the promo. Is the promo trying to convey a light hearted message, perhaps about a new tv comedy coming to your network? Be sure that the talent you end up with can read your script in a tone that will coinside with the goals you have set for your marketing . . While experience is a key theme, direction of a voice over talent is also very important. The way your message is delivered, the inflection and tone is really important. . Obviously the delivery of a serious issue such as creating noise around a political special interest group will be really different from a new movie promotion.
It dosen’t matter what the purpose or intention of you television or radio promo is , a good union between script, voice talent, and direction is definitely essential to your success Even if you do not have a specific voiceover talent in mind, your script should be written in such a way that only a small handful of deliveries will come together with the message. From there, it will just be a matter of listening to demos to see if any voice talents interested in your job are able to deliver the message in the tone your company is looking for. If the demo recordings sitting on your desk are not of interest, it might be time to do a little searching online. Credible voice talents will have most defitantly have sample demos available for your production team to look over, until you find the voice talent that fits your promo’s script.
After the script is done, the voice talent has delivered a product to your liking, and the production team has edited and produced the final cut, your television promo will be ready for air. Making the right choices for your production will ultimately help in receiving a much higher return on your investment, building your brand and raising the company credibility.
