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Email List Building Strategies
You need a list. That’s a given. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. It’s a resource you can tap at any time and generate income.
Now you know why. Here’s how:
Here’s what you need to build your list:
- Your Opt-in Page
- The Incentive
- The Opt-in Success Page
Your Landing Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. And it needs to be simple to see how to opt in. And have a clear call to action.
Failure to include a great “call to action” will result in failure. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to add a compelling video to the page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.
If you don’t know how to make video, don’t worry. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that give you squeeze page templates.
The Incentive – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Most people are very protective of their email address. So you have to give them a good reason to do it.
The key to a good bribe is that is has value. That means you make it something people would actually want to receive. And can benefit from. This can be:
- A report
- A piece of software
- Videos
- An email training series
It all boils down to content. And make it both helpful and informative. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Just give them a topic and they will write the content. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. Affiliate products are easy because you don’t have to do anything at all. And make money right away from your list.
The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And do your own writing for this content. Or hire ghost writers to write them for you.
Final thoughts
It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or go with a complete package. The important thing is that you build your own list starting now. Once you’ve got it built. You’ve got a license to print money!
