Psst!...Have you Heard the Buzz?
Get indexed, get ranked, get traffic
There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. So where do we get free traffic? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter in a word or phrase you want to research. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
If you’re like most people you only click links on the first page or two. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.
This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Google will actually follow the links on sites it already has indexed to find new sites and index them.
Use your Twitter and Facebook updates to get quick indexed links to your site. Google visits these sites many times every day. And follows new links it finds immediately.
Gaining ranking
After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
Here’s what’s important in ranking:
- Content
- Links
- Activity
SEO content
This is also called on-page SEO. It’s critical that your page content is consistent with the keyword phrases you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.
In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.
Link strategy
The second factor is your linking. This includes both the inbound and outbound links. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.
Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then you have to create multiple versions of this articles. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.
Getting activity
And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.
Set up forum profiles with the ones related to your website. And post their often. Then put a link to your site in your profile. This will get your more inbound links. And it also gets people to your web page.
Conclusion
It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. Which means you probably won’t end up doing it.
The good news is that there are automated software programs out there that will do this for you. So, use your time wisely and automated to tedious tasks. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.
