Psst!...Have you Heard the Buzz?
How and why to build an email list
You’ve probably heard this common Internet marketing mantra a million times. The big money is in online list building. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.
Why it works
Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. That increases your credibility, producing more sales.
How to do it
List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Nothing else really matters.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.
A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That will involve closely following three important guidelines.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You want people to sign up for your list, not to have them click away to something else.
Additionally, your squeeze page should have a concise, strong message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason – to build your list. You should choose every word with that goal in mind.
Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.
Summary
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!
