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Traffic Generation Tips
The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. What you do with the traffic when it gets to your site could be any number of things. So, the critical step is to generate a steady flow of visitors.
Here are some tips for generating website visitors:
Here’s a short list of great, free traffic generating methods:
- Web 2.0 Sites
- Article Websites
- Video
OK, so how do they work?
Web 2.0
A Web 2.0 site gives its users the ability to interact with each other and create the site’s content together. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
Article Websites
The next thing we want to talk about is article marketing. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. Here are a couple article marketing traffic tips:
- First, spend the time to determine your keywords
- Write specifically to target these keywords
- Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.
Video Marketing
The last of this group is video marketing. Here to we’re really looking at a web 2.0 sub-category. And it carries all the same benefits of article marketing. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
Here’s how to get free traffic using video…
- Set up your YouTube account
- Make your profile uncluttered by turning off all the modules
- Put relevant “tags” in your profile
- Include a link to your main site in your profile
- Upload at least 1 video
- In the title, the description and the tags for each video, include your main keywords
In closing…
If you take action on the items listed here you’ll have free traffic in no time.
